June marks the beginning of negroni season. Well, let me amend that. There’s never a bad time of year to drink a negroni, but the first week of June is officially Negroni Week. Launched in 2013, Negroni Week serves as both a celebration of a great cocktail and an opportunity to raise money for charity. From June 1-7, participating bars put their own spin on the classic drink on the menu and agree to donate a portion of the proceeds for every negroni sold to a charity of their choice.What started as a good idea amongst more than 100 bars in 2013 has, three years later, grown into a great idea for giving back for more than 1,300 bars worldwide, raising upwards of $120,000. To learn more and find a list of participating bars, check out NegroniWeek.com.
That means that for a week when you say that you’re drinking for a cause, it’s not just ’cause it’s happy hour or ’cause you’re celebrating or commiserating. You can legitimately say your elbow-bending is serving the greater good! For a list of participating bars in your area, head to
The Negroni has a lot going for it. It’s simple: Just three ingredients, gin, vermouth and Campari and one ounce of each. It’s sophisticated: It’s Italian—enough said. It’s an aperitif, which is a fancy way of saying it’s a drink meant to be served before a meal. It’s IG-worthy: take a look